Schibsted Attention Study

To measure and follow up on your marketing investments is more important than ever due to the constantly changing media landscape and with the cookie demise looming around the corner.

In the Schibsted Attention Study, we have measured and analyzed the outcomes of 34 display campaigns for 17 brands. Our goal is to disseminate new knowledge about the role attention plays in the marketing effectiveness chain, thereby contributing to more efficient advertising in digital channels.