Reports from Schibsted

Schibsted Attention Study

To measure and follow up on your marketing investments is more important than ever due to the constantly changing media landscape and with the cookie…

Schibsted Attention Study

Schibsted Credits & Loans Report 2023

Insights into the leverage of Swedish households, with a focus on what drives loans and other credits, as well as identifying credible influencing channels within…

Telecom report 2023

In this year’s telecom report, we take a closer look at what truly matters to consumers when they choose a mobile phone plan. The report…

Telekomrapporten 2023

Travel survey 2023

It’s undeniable that the travel industry has faced unique challenges over recent years due to external factors. After many years of rigorous travel restrictions, Swedes…

Streamingbarometern 2023

The trend is clear – Swedes just can’t get enough of streaming. This is stated by tv.nu in its new user survey Streamingbarometern, which analyzes…

Retail report 2023

A study by Schibsted on consumer behavior during economic recession In recent years, various global factors have significantly shaped our consumption patterns, leading to notable…

Streaming report 2023

In this study, we take a closer look at the Swedish subscription-based streaming market, which offers a range of films, series, sports and documentaries. Based…

Industry report Home Electronics 2023

Schibsted’s report on home electronics aims to provide increased insight and updates on the home electronics industry. The report highlights the Swedish people’s awareness of…

A study of the state of households 2023

Schibsted report How is Sweden doing 2023? provides an update on the mood of the Swedish people during the current recession. We highlight the main…

Schibsted’s Insurance Survey

Schibsted’s Insurance Survey Schibsted’s insurance Survey from December 2022 presents data from 525 interviews. A summary of the insights view that a majority of the…

A study about the swedish streaming market

In this study we take a closer look at the Swedish subscription-based streaming market that offers a range of films, series, sports and documentaries. Based…

The swedish wine market

This report aims to give a picture of the Swedish wine market. Besides investigating changes in consumer behavior in regards to the corona pandemic and…

Dealbreakers – Swedes’ everyday purchase decisions & considerations

In this study, we investigate how the Swedish people prioritize in their everyday lives. Through 2,000 interviews, we have highlighted various dimensions of what a…

Schibsted Synergy Study

In this study we identify the key factors behind successful display advertising. Through insights in which elements drive conversion, we can analyze how unique frequency…

Political advertising

In this study we take a closer look at news media as a channel for political advertising. The study also dives in to the strategic…

Schibsted Data Study

A study conducted by Schibsted together with GroupM, Acceleration. Based on the change in the market and the phasing out of third-party cookies.The aim is…

Streaming Report 2022

Autumn is a growth season for subscription-based streaming services that offer a range of films, series and documentaries.No wonder it is also the season when…

Communication in Times of Crisis and Change

The main purpose of this survey and analysis is to show how Swedes think about consumption in general and consumption linked to sustainability in particular.In…

News Media and the Digital Customer Journey

In this study, we have looked at how the news media channels stand in the digital buying price and whether the advertisers have a fair…

Nyhetsmedier och den digitala kundresan
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