Reports from Schibsted
A study about the swedish streaming market
In this study we take a closer look at the Swedish subscription-based streaming market that offers a range of films, series, sports and documentaries. Based…
The swedish wine market
This report aims to give a picture of the Swedish wine market. Besides investigating changes in consumer behavior in regards to the corona pandemic and…
Dealbreakers – Swedes’ everyday purchase decisions & considerations
In this study, we investigate how the Swedish people prioritize in their everyday lives. Through 2,000 interviews, we have highlighted various dimensions of what a…
Schibsted Synergy Study
In this study we identify the key factors behind successful display advertising. Through insights in which elements drive conversion, we can analyze how unique frequency…
Political advertising
In this study we take a closer look at news media as a channel for political advertising. The study also dives in to the strategic…
Schibsted Data Study
A study conducted by Schibsted together with GroupM, Acceleration. Based on the change in the market and the phasing out of third-party cookies.The aim is…
Streaming Report 2022
Autumn is a growth season for subscription-based streaming services that offer a range of films, series and documentaries.No wonder it is also the season when…
Communication in Times of Crisis and Change
The main purpose of this survey and analysis is to show how Swedes think about consumption in general and consumption linked to sustainability in particular.In…
News Media and the Digital Customer Journey
In this study, we have looked at how the news media channels stand in the digital buying price and whether the advertisers have a fair…
