Godare TV – Sweden’s only dedicated food channel.

The channel was launched in 2020 and has already become the go-to choice for many food enthusiasts in Sweden. The content on Godare is a mix of international food programs and Swedish productions – always with a high focus on quality and relevance.

Godare is distributed through all of Sweden’s linear TV distributors.

  • Viewers: approximately 1.2 million per month
  • Gender distribution (50% female, 50% male)
  • Target audience: 30-69 years old

Godare.se – Aftonbladet’s food website

The site was launched in 2022. Here, you will meet Sweden’s top food profiles and find thousands of recipes. We create content and build unique 360 packages with both inspiring programs and Aftonbladet’s digital reach. In 2024, we will also launch Godare’s YouTube channel and deepen collaborations with more well-known food profiles.

  • Approximately 1 million visitors every week
  • 1.6 million page views per week. Mobile 75% – Desktop 25%
  • Traffic from Aftonbladet’s homepage and Google
  • Largest in the target audience: 30-69 years old

Together, Godare, on the website and on TV, provides food inspiration for everyday, Friday, and festive occasions!

Bild för Godare

“Schibsted launched the Godare TV channel as an important supplement to our overall advertising offering.

Since its launch in 2020, it has enjoyed a high growth rate – and we are now one of the obvious choices for anyone looking for inspiration in their home kitchen.
The channel broadcasts a combination of international food programmes from all over the world, as well as new Swedish food and drink programmes. At Godare we work closely with Aftonbladet to offer the market a wide reach and to present our viewers with current recipes, short films and tips and tricks”


Karin Widmark, Commercial Director Godare

The following ad formats are available on Godare