Uppdrag: Mat is an award-winning, acclaimed YouTube programme with an average of 700,000 viewers per clip. The programme is led by Mauri Hermundsson, who with his understanding of content and ability to create strong angles linked to the target group, makes Uppdrag: Mat a real success story. In this context, we give you the opportunity to be seen in a completely unique way – with Mauri as ambassador of the brand and the message.
- Production of 1 element (approximately 1 minute) with Mauri Hermundsson, including distribution in organic advertising breaks in Uppdrag: Mat on YT
- Idea for production according to ÖK with Mauri Hermundsson
- The collaboration also includes a billboard that is recorded with Mauri + product.