Industry report Home Electronics 2023

Schibsted’s report on home electronics aims to provide increased insight and updates on the home electronics industry. The report highlights the Swedish people’s awareness of the major players in home electronics, stores as well as major product brands in home electronics (including mobile phones & smart homes), household appliances and white goods. Furthermore, which driving forces for purchase that exist for each category. How the current economic situation is hitting the industry regarding intent to buy.
The report also highlights inspiration, credibility for different types of media and what consumers want to be communicated from the industry.

The report is a follow-up from a report from 2021, so there is the possibility to follow shifts over time in certain issues.