The main purpose of this survey and analysis is to show how Swedes think about consumption in general and consumption linked to sustainability in particular.
In addition to traditional demographics, a number of ‘buyer personas’ have been developed; all to show and understand consumers even better.
This report is only available in Swedish.
In this year’s industry study on wine, we address questions such as which wine bottle designs appeal to Swedes, as well as their attitude towards…
A survey on how donors are influenced by global circumstances and the importance of recognition when emotions play a significant role in communication.
A survey from Schibsted about Swedes’ views on electricity companies, triggers for changing electricity agreements, finances, and how to reach consumers.
