Dealbreakers – Swedes’ everyday purchase decisions & considerations

In this study, we investigate how the Swedish people prioritize in their everyday lives. Through 2,000 interviews, we have highlighted various dimensions of what a consumer might consider to be negative, such as: lower quality, a product with increased emissions, higher price or come from an unknown brand. The purpose is to learn how people prioritize certain attributes over others, and to know what is considered negative enough that it’s perceived as a dealbreaker.

More reports

Hur mår Sverige 2024?

Hur mår Sverige 2024? is the third survey within the theme, where we analyze the mood and economic well-being of the Swedish population. We explore…

Schibsted Attention Study

To measure and follow up on your marketing investments is more important than ever due to the constantly changing media landscape and with the cookie…

Schibsted Attention Study

Schibsted Credits & Loans Report 2023

Insights into the leverage of Swedish households, with a focus on what drives loans and other credits, as well as identifying credible influencing channels within…