A strong brand gives you higher impact from all other advertising
The aim of building or increasing awareness is to strengthen the brand’s presence and position in the market in relation to a broad target group. This can be done for your brand as a whole, or for a specific product that you sell.
At Schibsted, you can reach 8 out of 10 Swedes – every week. Our strong reach is based on the shared traffic controlled by our companies, a figure that stands strong nationally, locally and regionally. This gives unlimited opportunities to build awareness, whether you want to use variable material, be seen on a specific brand, or use the combined power of our brands with a presence across multiple brands.
Below, we have listed some of Schibsted’s products and formats that are particularly suitable for building awareness.