Weber Grill o’clock

A grilling series on Godare

Together with Weber, the goal was to reach the heart of the grilling audience and create inspiring content on the TV channel Godare.

The challenge

With knowledge comes interest. But how do you succeed in educating and inspiring through advertising? With over 70 years of experience in grilling, Weber came to us with the desire to share their expertise with the right audience.

The solution

The goal of the campaign was simply to create the best grilling program ever. And we did just that. Through a branded content solution on the TV channel Godare, in collaboration with Tre Kronor Media and Weber, we created a successful cooking series featuring inviting grilling recipes.

The result

The campaign delivered excellent results throughout the purchase journey. We saw, among other things, an 85% increase in consumer interest in purchasing a grill from Weber. Additionally, 56% reported having a more positive view of the brand after the campaign.