Frankful

A flavorful success in Godare’s universe

Frankful, with their focus on vegan tacos, faced the challenge of establishing itself in the market and reaching the hearts and homes of Swedes. Giving Frankful full visibility in Godare’s universe was a perfect match for the challenge.

With Godare’s strong presence on TV, on godare.se, and on social media platforms like Instagram and Facebook, Frankful became part of the Swedish Friday tradition.

The solution

Through various activations and goals, an impressive synergy was created that spread across all of Godare’s platforms. The collaboration also included matspar.se to facilitate purchases and drive online sales, providing a complete 360-degree solution.

A central part of the campaign was the sponsorship of the program “Smarta Tacos” with Sofia Henriksson, giving Frankful an exclusive place in three episodes. This was seamlessly integrated into Godare’s channels and provided a credible link between inspiration and purchase.

The result

The results speak for themselves with a significant increase in interest in Frankful’s products both on TV and digitally. A whopping 57% of viewers wanted to try Frankful’s products after seeing the campaign on TV and 26% digitally.

The successful collaboration between us at Schibsted and Frankful demonstrated the power of integrating brands into a relevant context and spreading the message across different platforms to truly reach the target audience. It wasn’t just about selling products but also about creating a genuine connection with the audience and inspiring a more sustainable lifestyle.