By using data and algorithms, your ad is displayed automatically to the right person at the right time
Programmatic purchasing is an automatic way to purchase digital advertising. Benefits of programmatic purchasing at Schibsted are:
- Brand safety. The sites on which your ad is displayed are serious and do not harm your brand
- Secure and accurate data used for targeting and easy optimisation
- High reach whereby as an advertiser you can reach 8 out of 10 Swedes
We offer the following format programmatically
Programmatic purchase of display formats throughout Schibsted Sweden. Available via
private offer/auction. Private agreements can be created as Schibsted RON agreements,
media-specific agreements, contextual agreements, or including target groups.
Available target groups
Make sure you reach the people most likely to
be interested in your brand and what you have to offer.
The following data target groups are available programmatically: