Start / Marketing goals / Interest target groups

Interest target groups

When the target group’s interests are relevant to your message

When you target by interests, you reach a target group that has actively visited a particular site, read specific articles or searched for information about a particular topic. The targeting is based on Schibsted’s users’ behaviour on Schibsted’s sites during a certain period of time.

Technology

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from Schibsted’s tech-related sites, we have created a target group that enables you to accurately target people with an interest in the latest news within technology, digitalisation, data and IT.

Phones

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that enables you to accurately target people with a great interest in telephony and technology.

Films and series

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that enables you to accurately target people who regularly watch films and series, and use 1-3 streaming services.

Car and motor

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that gives you the opportunity to accurately target communication with people who have shown an interest in vehicles, and an intention to buy cars and car accessories.

Station wagons

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from Sweden’s largest job sites, we have developed a target group that enables you to accurately target people who, several times a week, have shown an interest in car models that are station wagons.

Small cars

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from Sweden’s largest car sites, we have developed a target group that enables you to accurately target people who, several times a week, have shown an interest in small car makes.

Saloon cars

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from Sweden’s largest car sites, we have developed a target group focused on people who, several times a week, have shown an interest in saloon cars.

Family cars

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from Sweden’s largest car sites, we have developed a target group focused on people who, several times a week, show an interest in family cars.

SUV

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from Sweden’s largest car sites, we have developed a target group focused on people who, several times a week, show an interest in SUV car models.

Green cars

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from Sweden’s largest car sites, we have developed a target group that enables you to accurately target people who, several times a week, have shown an interest in green cars and/or read articles on this subject.

Decision makers

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that gives you the opportunity to accurately target communication with decision-makers. A large proportion of the target group work for large to medium-sized companies and have a great influence on decisions in the company.

Small businesses

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that gives you the opportunity to accurately target communication with an attractive B2B target group that run small businesses.

Wheels and hubs

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have developed a target group that gives you the opportunity to accurately target people who, several times a week, look for tyres in our marketplaces or read our tyre tests.

Commercial vehicles

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from Sweden’s largest car sites, we have created a target group that enables you to accurately target individuals who, several times a week, search for vans. A given element of your AlwaysOn advertising to van customers.

Students

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that enables you to accurately target people with a great interest in student literature and education.

Children and family

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that gives you the opportunity to accurately target communication with families with children. The majority of the users have children under 12 years of age and there is a strong intention to purchase products for children.

Fashion & design

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that gives you the opportunity to accurately target communication with people who have an active interest in fashion and design, as well as a strong intention to purchase home furnishings, accessories and clothing.

Exercise and health

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sports-related sites, we have created a target group that gives you the opportunity to accurately target communication with people who have shown a great interest in exercise and health.

Food and wine

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s food-related sites, we have created a target group that gives you the opportunity to accurately target communication with people who have shown an interest in food- and wine-related tools, smart tips and food inspiration.

Travel

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that gives you the opportunity to accurately target communication with people who have a great interest in domestic and international travel, and an intention to purchase travel and accessories.

Home buyers

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that gives you the opportunity to accurately target communication with people who have a strong interest in investing in housing and actively follow the housing market.

House and home

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that gives you the opportunity to accurately target communication with people living in detached or terraced houses. The target group also has a great interest in renovating and maintaining their homes.

Interior design

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

With the help of unique data from several of Schibsted’s sites, we have created a target group that gives you the opportunity to accurately target communication with people with an active interest in interior design and a strong intention to purchase interior design and home decoration.

Sports and games

Price +20 CPM

Programmatic purchase price: +6 CPM
Price Admarket: No surcharge.

Using unique data from several of Schibsted’s sports-related sites, we have created a target group that gives you the opportunity to accurately target communication with people with a great interest in sport and who follow the latest news on major sporting events.