In this study, we take a closer look at the Swedish subscription-based streaming market, which offers a range of films, series, sports and documentaries. Based on 1,300 interviews, we report on the streaming services’ familiarity, advertising revenue and what builds preference, creates commitment and loyalty in a competitive market.
In this year’s industry study on wine, we address questions such as which wine bottle designs appeal to Swedes, as well as their attitude towards…
A survey on how donors are influenced by global circumstances and the importance of recognition when emotions play a significant role in communication.
A survey from Schibsted about Swedes’ views on electricity companies, triggers for changing electricity agreements, finances, and how to reach consumers.
