A study about the swedish streaming market

In this study we take a closer look at the Swedish subscription-based streaming market that offers a range of films, series, sports and documentaries. Based on 1,300 interviews, we report on the familiarity of the streaming services, the advertising revenue and what builds preference, creates commitment and loyalty in a competitive market.

More reports

Hur mår Sverige 2024?

Hur mår Sverige 2024? is the third survey within the theme, where we analyze the mood and economic well-being of the Swedish population. We explore…

Schibsted Attention Study

To measure and follow up on your marketing investments is more important than ever due to the constantly changing media landscape and with the cookie…

Schibsted Attention Study

Schibsted Credits & Loans Report 2023

Insights into the leverage of Swedish households, with a focus on what drives loans and other credits, as well as identifying credible influencing channels within…