Increase preference

Position yourself so that your potential customers prefer your brand or product

The aim of increasing preference is for customers to directly prefer your brand or product when a particular need arises. This can be achieved by communicating deeper knowledge and insights in a clear context.

Beratta-din-historia-genom-annonsmarkta-artiklar-som-publiceras-i-det-redaktionella-flodet

Tell your story through ad-labelled articles published in the editorial flow.

Native advertising is a great way to inspire, guide and inform, and engage users for a long time. Through tailor-made solutions on our platforms – in some of Sweden’s strongest contexts and with a unique reach – we create relevance and effect.

Make your ad an integrated part of the site

Integrations are a specially designed ad where your content and message are perceived as part of the website. Through their customised content, integrations are an excellent option for those who want to teach their customers more about their brand or product, or drive traffic directly to the website.

Integrations
Nyttja-Schibsteds-redaktionella-innehall-for-att-bli-annu-mer-relevant-for-din-malgrupp

Leverage Schibsted editorial content to become even more relevant to your audience.

With Keyword Matching data management, you can connect your brand to a specific editorial context and reach your potential customers in the right mode.

Contextual audiences