Start / Marketing goals / Contextual audiences

Contextual
audiences

When the context in which the ad is placed is relevant to your message

The context, or the content of the page visited by the user, may express something in which the user is interested. As an advertiser, you can use Schibsted’s inspiring and credible context to, for example, link a brand to a specific theme, strengthen your position, or reach your target group in the right mode.

Read more about our contextual management below.

login-key

Keyword Matching

Price +20 CPM

Price tailor-made segments: + 30 CPM

Available programmatically:
Price tailor-made segments: + 8 CPM
Price standard segment: + 6 CPM

Leverage Schibsted’s editorial content to become even more relevant to your audience. You link your brand to an editorial theme – everything from ski sports to presidential elections.

You choose which keywords are relevant for your product. Let’s say you want to advertise a bicycle. You select relevant words or phrases that match our articles. Readers in this example are interested in bicycles or bicycle accessories, and will encounter your ad when they read relevant articles.

For Keyword Matching, you can either choose to customise your segment, or choose to buy some of our 12 already existing segments based on popular and common editorial themes.

These segments are: Films & TV series, Babies & Pregnancy, Shares & Funds, Vegetarian & Vegan, Mortgages, Cross-country Skiing, Home Insurance, Premier League, Allsvenskan, Champions League, Car Insurance, Interior Design & Renovation.

Multiple Contexts

Price +220 CPM

Price of manual purchase Panorama mobile: + 220 CPM
Price of manual purchase Panorama desktop: + 270 CPM

With the Multiple Contexts product, it is possible to advertise in sections across our sites.

This applies to the sections: Motor (Blocket Fordon, Bytbil, Aftonbladet Bil, SvD Näringsliv Motor), Sport (Sportbladet, SvD Sport, Omni Sport), Finances (Omni Ekonomi, Aftonbladet Min Ekonomi, SvD Näringsliv), Food & Drink (Aftonbladet Mat & Dryck, SvD Vin & Mat), Travel (Aftonbladet Resa, SvD Resor)