During the Snowflake World Tour on October 17 at Tele2 Arena in Stockholm, Christer Ljones, Director of Ad Data Capabilities at Schibsted, was interviewed by Ryan Green, host of Data Cloud Now.

In the interview, Christer Ljones shared insights into Schibsted’s growth journey—from a newspaper company founded in 1839 to today being an international media company with over 5,000 employees delivering news and entertainment to more than seven million Swedes and Norwegians through various channels.

Innovation as a Driving Force in a Changing Media Landscape

Christer discussed trends in the media landscape, including the development of Schibsted’s all-in-one product offering, which unifies content for users. From both an advertising and subscription perspective, this positions Schibsted as a single, integrated actor for its audience.

He also addressed the rapidly growing retail media trend—how businesses leverage customer data both within and beyond their own platforms—and highlighted its significance for Schibsted’s long-term funding. Christer explained how Schibsted’s data strategy is paving the way for future success.

Additionally, Christer reflected on Schibsted’s decision to split its operations into two companies, emphasizing how this move enhances the organization’s ability to tackle future challenges. He also shared key priorities for Schibsted in the coming years.

Watch the video to see the full interview!