Orkla and Matspar

An intact customer journey from inspiration to purchase

Together with Orkla Foods and Matspar, we created an intact customer journey through digital advertising – from inspiration to purchase.

The challenge

E-commerce in food is predicted to drive all growth within DVH/FMCG until 2030, and suppliers need to find new ways to secure a place in the digital shopping cart.

The solution

With our extensive reach, we created inviting video recipes on Aftonbladet’s TV channel and the Godare website. We combined the recipes with a digital check out at matspar.se – where visitors could purchase Orkla Foods’ recipes directly.

The result

During the period from June to October 2020, Orkla’s recipes received fantastic exposure on Aftonbladet. Many of the recipes became Aftonbladet’s most read and engaged with content throughout the summer and fall.