Travel survey 2023
It’s undeniable that the travel industry has faced unique challenges over recent years due to external factors. After many years of rigorous travel restrictions, Swedes are now more eager to travel than ever. However, this renewed enthusiasm has been overshadowed by numerous challenges, including the pandemic, passport issues, climate concerns, and airline strikes, just to name a few. Moreover, we’re currently in an economic recession that’s impacting many household budgets.
These tumultuous times, laden with challenges and concerns, undoubtedly influence us as travelers. But what are our main concerns? How do we envision our travel in the upcoming year? Is safety before a trip becoming a higher priority? And how is the recession affecting the travel plans of the Swedes? We aim to address these questions and more through this travel survey. Its objective is to understand the travel intentions of Swedish households and to assess how global events have shaped our travel behavior.
