Streamingbarometern 2023

The trend is clear – Swedes just can’t get enough of streaming. This is stated by tv.nu in its new user survey Streamingbarometern, which analyzes trends in the streaming market for the third year in a row. Both the number of minutes watched and the frequency of streaming are increasing, and households’ streaming subscription spendings are actually increasing compared to last year. But for the first time, the importance of a streaming service being free of charge outweighs the importance of it actually having good content. This and many more exciting insights can be read in the Streaming Barometer 2023.