(ENG) Schibsted Effect Study

Navigating today’s evolving marketing landscape presents significant challenges for brands, with digitalization, shifting consumer behaviors, and increasing demands for sustainability at the forefront. In the Schibsted Effect Study, we analyzed data from 10 brands across 10 different categories to understand how strong brand assets can contribute to building a clear and enduring brand identity. The study is based on insights from the Schibsted Attention Study 2024.

With this study, we aim to provide brands with valuable insights and actionable guidance to adapt and grow in a time of change. Our goal is to help create long-term successful strategies that combine visibility with effectiveness, ensuring you become the natural choice in the consumer’s mind.