Streaming Report 2022

Autumn is a growth season for subscription-based streaming services that offer a range of films, series and documentaries.
No wonder it is also the season when several players are investing heavily in launches and attracting new users through advertising and offers.

In order to retain subscribers in an increasingly competitive market, consumer engagement is a must and the purpose of Schibsted’s Streaming Survey is here to evaluate the effect of advertising for the period, and to take a closer look at what drives preference and inspiration to attract consumers and engaged subscribers.

This report is only available in Swedish.